strategy (Greek “στρατηγία”—stratēgia, “art of troop leader; office of general, command, generalship”[1]) is a high level plan to achieve one or more goals under conditions of uncertainty.
strategy is important because the resources available to achieve these goals are usually limited.
strategy is also about attaining and maintaining a position of advantage over adversaries through the successive exploitation of known or emergent possibilities rather than committing to any specific fixed plan designed at the outset.
i was researching the meaning of the word strategy for my assignment about a new little venture called gym bunny and this caught my eye:
strategy helps you decide what matters most- and where to focus your scarce resources for maximum impact
‘everyone has a plan until they get punched in the mouth, ‘ mike tyson